Book Title: There's no business that's not show business: Marketing in an experience culture
Authors: Bern H. Schmitt, David L. Rogers and Karen Vrotsos
- Grab the nearest book.
- Open it to page 56.
- Find the fifth sentence.
- Post the text of the sentence in your journal along with these instructions.
- Don't dig for your favorite book, the cool book, or the intellectual one: pick the CLOSEST